I ran a workshop on how to work with buyers, for a company that offered market research as an outsourced service. I thought it went well but…
The delegates said the main thing they wanted was tactics to counter those of buyers.
I really didn’t want to do that. So I wrote a booklet as a handout and it turned out to be quite popular. I explain in the booklet why I didn’t want to include this in the workshop syllabus.
The booklet does have one excellent feature. That is a series of cartoons by the excellent artist, Dr Anne Ware. As colleagues in Syngenta, we both learned about all of the featured TacTricks.
You can download the booklet by clicking below.